Well, as it turns out, lots! Let’s start with their ill-advised marketing campaign, championed by the Lean Mean Fighting Machine agency, who launched a number of marketing messages that made even us cringe. The final straw – their publishing of a social media post via a 14-year old girl’s Facebook page which said (and we quote); “I watched 2 girls 1 cup and felt hungry afterwards”… Oh my.

But they didn’t stop there, the brand managed to come up trumps again on the strapline front with “It’s not for women”. Way to isolate half your market there Coca-Cola. Ingenious.